Gimmie provides loyalty, rewards and gamification tools to SouthEast Asia’s leading enterprises.
Gimmie offers a white label CRM to help online publishers create their own online loyalty rewards programs. So providing a flexible, easy-to-use platform that incentivizes engagement was an important goal. As Gimmie started to gain traction, they also needed to adapt the product for multiple operating systems and devices.
I began by taking time to explore lots of design ideas and options. Given my experience as a product designer, I know that a thoughtful approach really impacts conversion rates.
After thinking through all the scenarios and producing designs for each platform, I posted screens on a wall to get a holistic view and facilitate feedback from the team.
We were able to visualize the various paths users would take within the product, from point of entry to task completion. It helped us audit for inconsistencies and create a seamless user journey across platforms.
In cross-platform design, it’s important to strike a balance between consistent design/functionality and the conventions of each platform.
We needed to provide a great user experience on iOS, Android, WAP, and feature phones. And the product needed to be responsive and engaging on desktop, tablet, and mobile web.
So I studied the nuances between these different platforms and devices. I experimented with various resolutions and sizes. And I tested for readability and usability on multiple devices.
The core product had to be both usable on its own and flexible to customize. Since we were developing cross-platform, it could not be too complex. So I used a modular design.
Basic functionality was built in, such as a leaderboard. Then you can add on various features, such as badges. To help clients with this, we offered deep dive sessions to first understand their business, then recommend the best ways to customize the product and incentivize users.
To boost engagement, we added gamification elements. A leaderboard for social competition. Reward vouchers with countdown timers. Interface design to encourage users to compete for points and badges. And the ability to earn points for social media sharing.
Another flexible feature was the color scheme. We used a friendly yet professional palette (soft orange with light blue accents) that worked without changes. Or the orange could be easily switched out with the client’s brand color.
A high profile client in the Philippines received more than 1 million membership registrations across platforms over the course of 19 months.
Adapted product for multiple operating systems and devices, providing a fun experience for users, and a flexible platform for clients to customize to their brand.
Increased time spent on site by 20%. Increased social media sharing by 800%.
Received more than 1 million membership registrations across platforms over the course of 19 months for a high profile client in the Philippines.
Explored various navigational structures and layout styles, and used prototyping tools to test the flow of these wireframes. Decided on a one-column layout for rewards to effectively view reward names and image details.
Led research efforts including remote user research and on-site guerilla usability testing. Gathered user feedback on mobile products and advertiser portal.
Led a team of 2 junior designers at Gimmie and offered creative design direction. Coached designers on UX best practices such as how to apply usability principles and use color/hierarchy more effectively.
